06 Mar

How to write a report that people will actually read

Producing reports is a necessary requirement for most organisations. But how can you grab and hold your reader’s attention so they read every word and engage with your story, rather than just flicking through the pages? Whether you’re compiling an Annual Report, Corporate Governance Statement or Sustainability Report, there are certain regulatory boxes you need…

08 Nov

Case study: RUN with Turia program

RUN with Turia is a running program for mums, led by Turia Pitt and her team of running experts. It focuses on helping women carve out some time in their day and challenge themselves by working towards a running goal. Turia and her business partner Grace approached me because I had done some copywriting for…

07 Oct

Case study: Questo city exploration game

Questo is a global travel app that launched in 2017 in Bucharest, Romania. It creates city exploration games for travellers and locals that combine interesting facts about the city with treasure-hunt-style clues and challenges. Over the past few years, Questo has expanded to over 100 cities on four continents. I started working with Questo because…

26 Jul

Case study: Gillian Fox Group website rewrite

Gillian Fox Group is a Sydney-based educational consultant that specialises in executive coaching, keynote speaking, and career programs for women and emerging leaders. Gillian approached me because she was taking her business in a new direction and wanted the website to reflect this strategy. And while there was plenty of great content on the website…

26 Apr

Giving bad news to customers

What’s the best way to pass on news that you know your customers won’t like? If handled well, this can be a great opportunity to build a stronger connection and demonstrate your integrity.

31 Mar

How to work with a copywriter

If you’ve never worked with a copywriter before, you might be wondering what’s involved, whether it’s worthwhile, and most importantly, how much it will cost.

17 Mar

My new business

After 19 years of working in marketing, communications and copywriting roles for small businesses, big businesses and agencies, it’s finally time to go out on my own.

04 May

The Big Book Club

I’m thrilled that Running Against the Tide was chosen as one of the Big Book Club’s featured books for May. Find out what people thought of it.

29 Apr

A letter to my seven-year-old self

I wrote a letter to my seven-year-old self as part of Jenn Mcleod’s Author Harvest.

10 Mar

Road trippin’

From 15-18 March I’ll be travelling around the beautiful Eyre Peninsula to talk about my new book. If you live in the area, come along and say hi!