26
Apr
Giving bad news to customers
What’s the best way to pass on news that you know your customers won’t like? If handled well, this can be a great opportunity to build a stronger connection and demonstrate your integrity.
31
Mar
How to work with a copywriter
If you’ve never worked with a copywriter before, you might be wondering what’s involved, whether it’s worthwhile, and most importantly, how much it will cost.
17
Mar
My new business
After 19 years of working in marketing, communications and copywriting roles for small businesses, big businesses and agencies, it’s finally time to go out on my own.