08 Nov

Case study: RUN with Turia program

RUN with Turia is a running program for mums, led by Turia Pitt and her team of running experts. It focuses on helping women carve out some time in their day and challenge themselves by working towards a running goal. Turia and her business partner Grace approached me because I had done some copywriting for…

07 Oct

Case study: Questo city exploration game

Questo is a global travel app that launched in 2017 in Bucharest, Romania. It creates city exploration games for travellers and locals that combine interesting facts about the city with treasure-hunt-style clues and challenges. Over the past few years, Questo has expanded to over 100 cities on four continents. I started working with Questo because…

26 Jul

Case study: Gillian Fox Group website rewrite

Gillian Fox Group is a Sydney-based educational consultant that specialises in executive coaching, keynote speaking, and career programs for women and emerging leaders. Gillian approached me because she was taking her business in a new direction and wanted the website to reflect this strategy. And while there was plenty of great content on the website…